Jessica Keglovich: Launching Today: Kerastasé Discipline!

Today, Tuesday, July 1, 2014 Kerastasé is launching the long awaited Discipline Line!

How many of us can relate to unmanageable, frizzy or undisciplined hair?! From my experience, it's safe to say that about 90% of us can probably relate to this problem! Especially this time of year and especially if you live in a climate like I do, such as Miami! Well, finally a revolutionary solution has come from Kerastasé and I'm so excited to share it with you!

In the past, I have only been able to offer my clients one of two options: Daily blowouts, which can be timely and only last between washings as well as potentially stress the hair, even though we always keep integrity at the forefront. Second, chemical straighteners ranging from permanent to semi-permanent options that may not be suitable for all textures, due to the levels of erosion that the hair may have experienced in the past. Now, we have a complete regimen for Discipline at home and a non-chemical ritual for in the salon!

When used appropriately, the new Discipline Line will allow us to experience up to 72 hours of frizz and humidity control with 33% faster, easier and longer lasting blowdrys! Kerastasé perfected what we call the Morpho-Keratine Complex. The Morpho-Keratine Complex restores the hair on the inside in three ways: fiber replenishment with Amino acids, fiber smoothing through a wheat protein derivative and fiber fortifying using Cerimide R. It then creates discipline on the surface with a second, skin-like finish on the cuticle layer, which is made of polymers that act as anti-humectants. So, the hair then becomes water resistant! We all know that humidity is the level of moisture in the air, so this product creates a barrier between your hair fiber and the environment, like a scuba suit does to the skin! Best of all, it has all of these benefits without the usual heavy; weighed down feeling that most smoothing products, both chemical and non-chemical, give us!

In conjunction to the Discipline home experience, you can join us for a Luxury of Time, In-Salon Ritual that will strengthen your humidity resistance, manageability and frizz control for up to 21 days! This non-chemical treatment will greatly expand your Discipline experience and dramatically cut down down on your future dry time. The treatment only consists of about an additional 45 minutes to your usual blow dry service!

Check out the video to learn more!